BLDNG

HungryCircle have always been a powerhouse of ideas, constantly surprising us with their ability to create fresh, unexpected, and fun concepts. Their latest invention?

BLDNG – a fast-paced, hilarious card game that’s as simple as it is addictive.

The game revolves around four colorful geometric shapes — squares, circles, triangles, and rectangles — each with its own quirky personality. Players race against time to recreate specific structures using these shapes, navigating twists of fate and unexpected challenges along the way.

It's fast, fun, and surprisingly strategic.

Our mission? Bring the BLDNG characters to life.

We were tasked with giving each shape its own animated personality, turning them into engaging, vibrant characters through a series of animated content and an exclusive commercial. Using our skills in motion graphics, animation, and creative storytelling, we crafted a universe where these shapes aren’t just tools — they’re little heroes, each with charm, energy, and attitude.

The commercial was designed to be bold and eye-catching, much like the game itself — a dynamic celebration of creativity, movement, and play. Every detail, from the visual style to the tempo of the editing, was aimed at capturing the spirit of BLDNG: build better, faster, stronger.