Tecno Mecc Industrial Choreography

Giacomo — who’s Giacomo?! -  challenged us with this commercial.

He came to Onymous looking for an institutional production that broke the mold — something that could represent his company’s efficiency, but also convey the energy and precision that Tecno Mecc pours into its work, without relying on too many words.

So we envisioned a choreography — a dance that highlights the tight collaboration between the precision of the machine and the craftsmanship of the hands that guide it. We turned it into an elegant dialogue between the artisan and his tool, even handing over part of the direction to the robotic arm itself.

The result?

The machine’s perspective — the work seen up close. Very close.
An elegant orchestra of thought, fire, and steel.

Wanna see it? TAP HERE