Building Attitude: BLDNG Animated Commercial
HungryCircle have always been a powerhouse of ideas, constantly surprising us with their ability to create fresh, unexpected, and fun concepts. Their latest invention?
BLDNG: a fast-paced, hilarious card game that’s as simple as it is addictive.
The game revolves around four colorful geometric shapes, squares, circles, triangles, and rectangles, each with its own quirky personality. Players race against time to recreate specific structures using these shapes, navigating twists of fate and unexpected challenges along the way.
It's fast, fun, and surprisingly strategic.
Our mission? Bring the BLDNG characters to life.
We were tasked with giving each shape its own animated personality, turning them into engaging, vibrant characters through a series of animated content and an exclusive commercial. Using our skills in motion graphics, animation, and creative storytelling, we crafted a universe where these shapes aren’t just tools: they’re little heroes, each with charm, energy, and attitude.
The commercial was designed to be bold and eye-catching, much like the game itself: a dynamic celebration of creativity, movement, and play. Every detail, from the visual style to the tempo of the editing, was aimed at capturing the spirit of BLDNG: build better, faster, stronger.
FAQ - Frequently asked questions
What is BLDNG?
BLDNG is a fast-paced card and construction game created by HungryCircle, where players race to build specific structures using four geometric shapes — squares, circles, triangles and rectangles — each with its own personality.
What did Onymous Studios create for BLDNG?
Onymous Studios produced the official animated commercial, bringing the four BLDNG characters to life through motion graphics, animation and VFX, alongside photography of real gameplay sessions.
Who is HungryCircle?
About HungryCircle: HungryCircle is the creative studio behind BLDNG, founded by Gianni Tagliapietra and Alessia Zanin. BLDNG is available on Amazon.
Does Onymous Studios produce animated commercials?
Yes. Onymous Studios creates animated commercials, motion graphics and character-driven content for product launches and brand campaigns. Contact studios@onymous.it.
You need an animated commercial? We are ready to have fun! Contact us.
