She wanted More!
The customer is always right. Especially when she's terrifying.
A young bartender. A packed bar. A woman walks in, sits down, and says one word: more.
More flavour. More spectacle. More of whatever you have that I haven't tried. The kind of customer who sends the kitchen into a spin and the barman into a cold sweat, because she doesn't want a drink, she wants an experience, and she can tell the difference.
He does what any sensible person behind a bar would do: he calls for backup.
And then Andrea Gallottini appears.
Not through the door. Through the light. Like a vision. Like a saint of the aperitivo hour descending upon a mortal bartender in his moment of greatest need. With a keg under one arm and the answer to everything in the other.
The answer, as it turns out, is Pistachio Spritz.
Three spritz. One system. No excuses.
This is the second chapter in our work with Open.Ice.Enjoy, and the brief was different this time. The first video introduced the brand. This one had to introduce a product format: the keg line.
Open.Ice.Enjoy, now part of the Distilleria Zanin 1895 group, has developed a professional draft system for the Ho.Re.Ca. channel: ready-to-serve cocktails in kegs, each one yielding around 130 perfectly consistent drinks. Three spritz in the line:
Aperitivo Spritz : the Italian classic, on tap.
Limoncello Spritz : bright, citrus-forward, built for summer.
Pistachio Spritz : the true novelty, and the hero of the video.
The challenge was to communicate speed, consistency and quality — the three things a bar owner actually cares about — without making a product demo. Nobody watches product demos.
So we made a comedy instead.
Why comedy works for kegs
A keg is not glamorous. A keg is logistics. It sits under the counter and does its job silently, and the customer never sees it and never should. What the customer sees is the drink arriving fast, tasting right, and looking good.
The comedy format lets us skip the machinery and go straight to the result: a woman who wants the impossible, a bartender who can't deliver it alone, and a system that makes the impossible routine. Andrea's entrance — divine, absurd, entirely deadpan — is the punchline, and the Pistachio Spritz is the proof.
It also lets us do something harder: make a B2B product feel like a B2C story. The target audience is bar owners and Ho.Re.Ca. operators, but the video works for anyone with a sense of humour and a fondness for spritz. That is deliberate.
Launched at Beer & Food Attraction 2026
The video was produced for the launch of the Open.Ice.Enjoy keg line at Beer & Food Attraction 2026, Fiera di Rimini (15–18 February 2026) — Italy's leading trade fair for the out-of-home beverage industry. The keg system and the Pistachio Spritz were presented to Ho.Re.Ca. buyers and operators at the Zanin 1895 stand.
More projects with Zanin 1895 and Andrea Gallottini
- Open.Ice.Enjoy. joined the game! — the brand relaunch for ProWein and Vinitaly 2025
- Liqueurs To Fly Over — visual identity and packaging for the award-winning Original Taste line
- United States of Zanin 1895 — the U.S. market launch at Vinitaly Chicago 2024
- The Captain is back — the return of Capitano Kooper, Andrea's artisanal gin brand
FAQ
What is the Open.Ice.Enjoy keg line?
A professional draft system developed by Open.Ice.Enjoy (now part of Distilleria Zanin 1895) for bars, events and high-volume Ho.Re.Ca. venues. Each keg serves approximately 130 perfectly consistent cocktails, ready to pour.
What spritz flavours are available on tap?
Three: Aperitivo Spritz (the Italian classic), Limoncello Spritz (citrus-forward, built for summer) and Pistachio Spritz (the newest addition, combining Zanin 1895's award-winning Pistachio liqueur with Prosecco).
What did Onymous Studios produce?
The video commercial for the launch of the keg line — a short comedy built around a demanding customer, a bartender in over his head, and the timely intervention of master distiller Andrea Gallottini. Conceived as B2B content that works as B2C entertainment.
Where was the keg line launched?
At Beer & Food Attraction 2026, Fiera di Rimini (15–18 February 2026), Italy's leading trade fair for the out-of-home food and beverage industry.
Is Open.Ice.Enjoy part of Zanin 1895?
Yes. Open.Ice.Enjoy, originally founded by Andrea Gallottini in 2020, has been acquired by Distilleria Zanin 1895 and is now part of the group's professional beverage division.
What is Pistachio Spritz?
A spritz made with Zanin 1895's Pistachio liqueur — the same product that won "Spirit of the Year Italy" (Double Gold, 97/100) at the Bartender Spirits Awards 2026 — combined with Prosecco. It is available both in bottle and on tap through the Open.Ice.Enjoy keg system.