United States of Zanin 1895 - Spirits Branding & Packaging Design

United States of Zanin 1895 is a spirits branding, label design and packaging project by Onymous Studios for the historic distillery Zanin 1895. To launch the Super Premium liqueur line on the U.S. market, we built a bold visual identity, designed augmented-reality labels, and produced a launch film unveiled at Vinitaly Chicago, October 2024.

The brief: breaking into the U.S. market

Zanin1895, a long-standing client and partner in many of our past projects, recently invited us to join them on a new and ambitious journey: breaking into the U.S. market. From the very start, it was clear that this project had to be extraordinary, even disruptive, both in terms of the products themselves and the communication strategy behind them. Visionary? Absolutely.

The focus was on a line of liqueurs — three rooted in Italian tradition: Bitter, Amaro, and Sambuca, and three more unconventional: Lemon & Basil, Pistachio and Tomato & Mozzarella -> yes, you read that right. 

[ Wait, tomato and mozzarella? You mean an alcoholic liqueur that tastes like pizza? Exactly. And we can assure you — it really does. - ]

The labels: bold, unforgettable packaging design

The world of spirits is vast and fiercely competitive. Standing out requires significant investment, deep market knowledge and relentless creativity. We started with the graphic concept for the labels: bold, unforgettable, impossible to ignore.

We drew on new ink technologies, ancient and modern printing techniques, glitch art, digital aesthetics, comics and Eastern color theory. The result: a label line defined by explosive colors, bold typography and distinct symbols for each flavor — as if taste had its own image. What does Zanin's amaro taste like? Noble, traditional, fierce — like a griffin. Guided by fantasy and synesthesia, the Zanin 1895 Super Premium line was born: bold in flavor, daring in design, unforgettable in experience.

The launch film: Vinitaly Chicago 2024

The first launch was set for October 2024 at Vinitaly Chicago. With only a few samples available — received just one week before departure — and limited materials to ship, we needed something that would not go unnoticed at a major trade fair already overflowing with stimuli.

So we built a shooting set and produced a fast, eye-catching, immersive presentation video, blending our expertise in editing, post-production and generative-AI creative processing to capture the audience's full attention. Watch it.

Our immediate thought was to create a video output that could be showcased on screens and devices within the stand. But how could we make absolutely sure we wouldn’t go unnoticed at a major trade fair, already overflowing with stimuli — especially when we had received the samples just one week before departure?

Not even Amaro Montenegro commercials deal with challenges like this.

So, we set up a shooting set and envisioned something fast, eye-catching, and immersive — the kind of content that makes you stop and watch. Leveraging our blended expertise in editing, post-production, and generative AI creative processing, we managed to produce a short presentation video that hit the mark: capturing the full attention of the audience.

Take a look!

Augmented reality labels

We extended the brand into augmented reality: each label has its own unique animation, accessible by scanning the QR code printed on the bottle. This turns the product into something interactive, engaging and three-dimensional, in other words, alive.

Want branding this bold for your product?

Contact Onymous Studios. we design spirits and beverage branding, packaging and AR experiences that are impossible to ignore.

FAQ - Frequently asked questions

What is United States of Zanin 1895?

United States of Zanin 1895 is a 2024 spirits branding and packaging project by Onymous Studios for the distillery Zanin 1895, created to launch its Super Premium liqueur line on the U.S. market, debuting at Vinitaly Chicago in October 2024.

What did Onymous Studios design for Zanin 1895?

Onymous Studios designed the visual identity and label/packaging design for the Super Premium line, produced a launch film using editing, post-production and generative AI, and created augmented-reality animations accessible via QR codes on each bottle.

What flavors are in the Zanin 1895 Super Premium line?

The line includes three traditional Italian liqueurs — Bitter, Amaro and Sambuca — and three unconventional ones: Lemon & Basil, Pistachio, and Tomato & Mozzarella.

What are the augmented reality labels?

Each bottle's label carries a QR code that launches a unique AR animation when scanned, turning the static label into an interactive, three-dimensional brand experience.

Can Onymous Studios design branding and packaging for my brand?

Yes. Onymous Studios offers branding, packaging and visual strategy for spirits and beverage brands internationally. Contact studios@onymous.it.

Which other brands has Onymous Studios worked with?

Onymous Studios is a long-standing creative partner of Zanin 1895, for which it also created the award-winning Original Taste / FlyOver line (To Fly Over) and the Pistachio Liqueur AI commercial. Its wider work spans film, scientific and artistic exhibitions, and visual strategy for cultural and corporate clients.

More spirits & beverage projects

• To Fly Over — Original Taste line — Brand strategy e label design per la linea FlyOver di Zanin 1895, premiata nel 2026 (Spirit of the Year Italy + Tuttofood).
• Pistachio? AI vs Human — Spot ibrido AI/umano per il Pistachio Liqueur di Zanin 1895, lanciato al Bar Convent Brooklyn 2025.
• Open.Ice.Enjoy. joined the game! — Visual strategy e rebranding completo per la linea di cocktail ready-to-serve Open.Ice.Enjoy, al debutto a ProWein e Vinitaly 2025.