Open.Ice.Enjoy. joined the game!
What if we revolutionize the way people drink cocktails? Why are cocktails so expensive? Could they be more affordable? How can we do that?
These were the questions that sparked the rebranding of Open.Ice.Enjoy, a project launched in 2020 by Andrea Gallottini and his team during the pandemic.
This is Andrea. He's a genius. Believe me.
For the launch of Open.Ice.Enjoy at the prestigious ProWein 2025 and Vinitaly 2025 events, we designed and executed a comprehensive visual strategy that shaped every aspect of the brand’s identity. Our work included the creation of a distinctive brand image, a refined color palette, the design of labels, development of the website, user journey mapping, and the production of a promotional video.
Visual Identity
The entire visual identity was crafted to make a bold and lasting impression. Vibrant, modern colors combined with clean, contemporary design reflect the innovative nature of Open.Ice.Enjoy. The labels, meticulously designed, immediately convey the quality and sophistication of the product, while the website offers a fluid and engaging user experience, guiding visitors through the world of the brand.
You can take a look at the website here!
Video Commercial
The video was conceived to embody the essence of Open.Ice.Enjoy: freshness, innovation, and conviviality. Through dynamic storytelling and vivid imagery, it captures the unique experience of enjoying high-quality cocktails in a simple, immediate way — highlighting both the practicality and elegance of the product.
More than that, the video was designed to evoke a sense of everyday life, proximity, and accessibility — showing that Open.Ice.Enjoy is not just for professionals, but truly for everyone. While a traditional cocktail station is often seen as a tool reserved for skilled bartenders, our goal was to break this perception and show that anyone can enjoy and prepare premium cocktails at home or at social gatherings.
This message was conveyed not only through the content, but also through the careful selection of settings, camera techniques, and cast. The spaces chosen are familiar and welcoming, the shots intimate and fluid, and the characters diverse — all reinforcing the idea that Open.Ice.Enjoy fits seamlessly into everyday moments, bringing the cocktail experience closer to people, wherever they are.
This integrated strategy allowed Open.Ice.Enjoy to enter the international market with a strong and coherent presence, positioning itself as a fresh and forward-thinking proposition in the ready-to-serve cocktail sector.
TAP HERE TO START THE PARTY - and see the video commercial
Backstage
Cocktail Masterclass time.
Don't do that at home
This face. Just... this face.