Open.Ice.Enjoy. joined the game!
What if we revolutionize the way people drink cocktails? Why are cocktails so expensive? Could they be more affordable? How can we do that?
These were the questions that sparked the rebranding of Open.Ice.Enjoy, a project launched in 2020 by Andrea Gallottini and his team during the pandemic.
This is Andrea. He's a genius. Believe me.
For the launch of Open.Ice.Enjoy at the prestigious ProWein 2025 and Vinitaly 2025 events, we designed and executed a comprehensive visual strategy that shaped every aspect of the brand’s identity.
Our work included the creation of a distinctive brand image, a refined color palette, the design of labels, development of the website, user journey mapping, and the production of a promotional video.
Video Commercial
The video was conceived to embody the essence of Open.Ice.Enjoy: freshness, innovation, and conviviality. Through dynamic storytelling and vivid imagery, it captures the unique experience of enjoying high-quality cocktails in a simple, immediate way.
More than that, the video was designed to evoke a sense of everyday life, proximity, and accessibility showing that Open.Ice.Enjoy is truly for everyone. While a traditional cocktail station is often seen as a tool reserved for skilled bartenders, our goal was to break this perception and show that anyone can enjoy and prepare premium cocktails at home or at social gatherings.
The integrated strategy allowed Open.Ice.Enjoy to enter the international market with a strong and coherent presence, positioning itself as a fresh and forward-thinking proposition in the ready-to-serve cocktail sector.
TAP HERE TO START THE PARTY - and see the video commercial
Backstage
Cocktail Masterclass time.
Don't do that at home
This face. Just... this face.
FAQ - Frequently asked questions
What is Open.Ice.Enjoy?
Open.Ice.Enjoy is a ready-to-serve cocktail brand launched in 2020 by Andrea Gallottini and his team, designed to make high-quality cocktails simple, affordable and accessible to everyone.
What did Onymous Studios do for Open.Ice.Enjoy?
Onymous Studios led the brand's comprehensive visual strategy: brand image, color palette, label design, website development, user journey mapping and a promotional video commercial.
Where did Open.Ice.Enjoy launch its rebranded identity?
The rebranded identity launched at two of the industry's most prestigious international trade fairs: ProWein 2025 and Vinitaly 2025.
What was the goal of the video commercial?
The video was built to capture the freshness, innovation and conviviality of Open.Ice.Enjoy, showing that premium cocktails aren't just for skilled bartenders — anyone can prepare and enjoy them at home or at social gatherings.
Does Onymous Studios work on beverage brand launches?
Yes. Onymous Studios develops brand strategy, visual identity and video content for beverage and spirits brands entering new markets, from label design to full campaign production.