How to Animate Six Metres of Intermodality

How do you explain intermodality on a screen the size of a truck?

A new client often means a new industry, a new vocabulary, a new way of thinking. When we began working with InfoGestWeb, the word that kept coming back was intermodality: the principle at the heart of Golia360, their integrated ecosystem of software, hardware and services for transport and logistics.

InfoGestWeb is an Italian IT company with over 40 years of experience in the sector, managing 70,000 vehicles and 1,700 clients across Italy. Golia360 is their flagship platform, and they needed it to speak visually, clearly and at scale, at one of Europe's most important logistics trade fairs: Transport Logistic Munich.

The brief: a motion graphics piece that could hold its own on a 6×3 metre screen at the heart of their stand and make the concept of intermodality immediately legible to an international audience walking past in seconds.

From logo to large format

We started from the foundation: a complete redesign of the Golia360 logo, built to compress the breadth of the platform's services, fleet management, driver training, tachograph compliance, digital logistics, into a single, recognisable mark.

From there, we developed the motion graphics sequence: an animated narrative designed for impact at scale, translating complex operational concepts into a visual language that is simple, precise and bold. Every transition, every colour, every movement was calibrated for a screen three metres tall, seen from across a crowded exhibition hall.

The work was rooted in close collaboration with InfoGestWeb's marketing team, IT department and sales manager, ensuring every frame reflected both the technical substance and the commercial ambition behind Golia360.

Designed for clarity, built for a trade fair

Working for a trade fair is a discipline of its own. The content competes with noise, movement and the ten other screens in the visitor's peripheral vision. There's no pause button. No second chance.

That's why every design decision, the respect for InfoGestWeb's brand palette, the pacing of the animation, the hierarchy of information on screen, was driven by a single question: can someone understand this in five seconds, from five metres away?

The result is a piece that doesn't just explain intermodality. It makes you feel it: integrated, fluid, in motion.

Want motion graphics that work at any scale?

Contact Onymous Studios > we design motion graphics and animated content for trade fairs, product launches and brand campaigns.

FAQ - Frequently asked questions

What is Golia360?
Golia360 is the integrated digital ecosystem developed by InfoGestWeb S.r.l. for the transport and logistics sector, covering fleet management, driver training, tachograph compliance and digital logistics solutions.

What did Onymous Studios create for Golia360?
Onymous Studios redesigned the Golia360 logo and produced a motion graphics piece to communicate the concept of intermodality, designed for large-format display at a major international trade fair.

Where was the motion graphics presented?
The animation was displayed on a 6×3 metre screen at the Golia360 stand during Transport Logistic Munich, one of Europe's leading trade fairs for logistics and transport.

Does Onymous Studios produce content for trade fairs?
Yes. Onymous Studios designs motion graphics, animated content and visual strategies for trade fair stands, product launches and corporate events, with a focus on clarity and large-format impact.

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