Zanin 1895 Pistachio Liqueur: the Spot that Challenges AI (and Your Pronunciation)

Brooklyn, New York. Picture yourself in front of a bartender serving you a bright green glass. “Pistachio liqueur,” he says. But wait: pistàscio, pis-TA-shio or pis-TA-ki-o? That’s where the trouble begins.

We at Onymous Studios decided to start right from this confusion to introduce the world to the new Pistachio Liqueur by Zanin 1895, unveiled in preview at Bar Convent Brooklyn 2025.

And we didn’t stop at a simple commercial. We turned it into a game: how do you say it—and above all, which scenes were actually shot and which ones were generated with AI?

We invite you to find out. (Spoiler: it’s not that easy.)

Why a Pistachio Commercial?

The truth is, there’s no need for some secret formula: when you have a product that already sparks an international debate just in its name, virality is practically guaranteed. Pistachio in English doesn’t have a single, agreed-upon pronunciation: Americans stubbornly stick to pis-TA-shio, the British prefer the more elegant pis-TA-ki-o, and Italians throw themselves headfirst into a decisive pistàscio. In short, the same nut is evoked in a thousand different ways—and everyone is convinced theirs is the right one.

This phonetic confusion instantly becomes a narrative hook: we’re not just telling the story of a liqueur, we’re inviting the audience to play with words and perceptions. Add to that the artisanal aura and refined heritage of a historic brand like Zanin 1895, and you get the perfect stage for a commercial that doesn’t simply showcase a product, but sparks debate, provokes a smile, and—most importantly—demands to be shared. We love it when content turns into conversation.

Human vs AI: Game On

Our commercial for the pistachio liqueur was built using what we can now call a proprietary, hybrid method that combines traditional production with AI-driven creation.

That’s where the challenge lies: the viewer is faced with a video that doesn’t want to be simply “recognized,” but decoded. Artificial intelligence isn’t used to replace the human touch, but to amplify its visual possibilities—to create those tiny fractures in perception that force the audience to wonder: “Is what I’m seeing real? Or was it generated?”

In other words, this isn’t a spot to watch passively. It’s a riddle to solve, an experience that only works if the audience chooses to play along.

But here’s the final twist: how does AI itself pronounce pistachio?
Go find out.

Why at Bar Convent Brooklyn

The Bar Convent Brooklyn is the international meeting point for the entire bar and beverage industry. This is where trends are launched, cultures collide, and even the many pronunciations of pistachio go head-to-head.

There couldn’t have been a better stage to launch the Pistachio Liqueur by Zanin 1895: an Italian product that speaks to the world, blending technological innovation with irreverent storytelling.

FAQ

How do you pronounce pistachio in English?
In the United States it’s usually pis-TA-shio, in the United Kingdom it’s pis-TA-ki-o. In Italy it remains pistàscio/pistàcchio.

Was the Pistachio Liqueur Zanin 1895 commercial made entirely with AI?
No. It’s a hybrid: real sets combined with artificial intelligence. The whole game is to guess what’s human and what’s not.

Where was the Pistachio Liqueur Zanin 1895 launched?
At the Bar Convent Brooklyn (Industry City, New York), the international event for the bar and spirits industry.

Why use AI for a liqueur commercial?
Because today AI allows us to experiment with visuals, transitions, and environments that amplify the viewing experience. It doesn’t replace the human touch—it makes it bolder.

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