Pistachio? AI vs Human — A Hybrid AI Commercial for Zanin 1895

Pistachio? AI vs Human is a hybrid AI-and-human commercial by Onymous Studios for the Pistachio Liqueur by Zanin 1895, unveiled in preview at Bar Convent Brooklyn 2025. The spot turns the world's argument over how to pronounce pistachio into a game — and dares you to guess which scenes were filmed and which were generated with AI.

The idea: a name the world can't agree on

Brooklyn, New York. Picture yourself in front of a bartender serving you a bright green glass. “Pistachio liqueur,” he says. But wait: pistàscio, pis-TA-shio or pis-TA-ki-o? That’s where the trouble begins.

We at Onymous Studios decided to start right from this confusion to introduce the world to the new Pistachio Liqueur by Zanin 1895, unveiled in preview at Bar Convent Brooklyn 2025.

And we didn’t stop at a simple commercial. We turned it into a game: how do you say it—and above all, which scenes were actually shot and which ones were generated with AI?

We invite you to find out. (Spoiler: it’s not that easy.)

The truth is, there’s no need for some secret formula: when you have a product that already sparks an international debate just in its name, virality is practically guaranteed. Pistachio in English doesn’t have a single, agreed-upon pronunciation: Americans stubbornly stick to pis-TA-shio, the British prefer the more elegant pis-TA-ki-o, and Italians throw themselves headfirst into a decisive pistàscio. In short, the same nut is evoked in a thousand different ways—and everyone is convinced theirs is the right one.

This phonetic confusion instantly becomes a narrative hook: we’re not just telling the story of a liqueur, we’re inviting the audience to play with words and perceptions. Add to that the artisanal aura and refined heritage of a historic brand like Zanin 1895, and you get the perfect stage for a commercial that doesn’t simply showcase a product, but sparks debate, provokes a smile, and—most importantly—demands to be shared. We love it when content turns into conversation.

Human vs AI: the game

The commercial was built with a proprietary hybrid method that combines traditional production with AI-driven creation. AI isn't used to replace the human touch but to amplify its visual possibilities — creating tiny fractures in perception that make the viewer ask: is what I'm seeing real, or generated? It isn't a spot to watch passively; it's a riddle to decode. Watch it.

Why Bar Convent Brooklyn

Bar Convent Brooklyn is the international meeting point for the bar and beverage industry — where trends launch and cultures collide. The perfect stage to unveil an Italian product that speaks to the world, blending technological innovation with irreverent storytelling.

Need an AI-powered commercial? Let's talk

Contact Onymous Studios — we produce AI-assisted commercials and branded content that blend live filming with generative AI.

FAQ - Frequently asked questions

What is Pistachio? AI vs Human?

It is a 2025 hybrid AI-and-human commercial by Onymous Studios for Zanin 1895's Pistachio Liqueur, premiered at Bar Convent Brooklyn — a spot that mixes real footage with AI-generated scenes and invites viewers to tell them apart.

Was the commercial made entirely with AI?

No. It's a hybrid: real sets combined with artificial intelligence. The whole game is to guess what's human and what's not.

How do you pronounce pistachio in English?

In the United States it's usually pis-TA-shio; in the United Kingdom pis-TA-ki-o; in Italy it stays pistàscio / pistàcchio.

Where was the Pistachio Liqueur commercial launched?

At Bar Convent Brooklyn (Industry City, New York), the international event for the bar and spirits industry.

Does Onymous Studios produce AI commercials?

Yes. Onymous Studios produces AI-assisted commercials and branded content internationally, blending traditional filmmaking with generative AI. Contact studios@onymous.it.

More spirits & beverage projects

• To Fly Over — Original Taste line — Brand strategy and label design for Zanin 1895's award-winning FlyOver line.
• United States of Zanin 1895 — Spirits branding, AR labels and a launch film for Zanin 1895's U.S. line.
• Open.Ice.Enjoy. joined the game! — Visual strategy and rebranding for the Open.Ice.Enjoy ready-to-serve cocktail line.

Need amazing AI commercial? Let's talk about it!