Vegetables Are Photogenic: Food Product Photography for LocaMara

Vegetables Are Photogenic is a food product photography and visual identity project by Onymous Studios for LocaMara, a small mountain farm in Laghi, the smallest municipality in the Veneto region. We built a visual language that puts the raw ingredients beside the finished jar, turning honest, handmade produce into images people genuinely want.

LocaMara: a jar of vegetables, a story worth telling

We met Andrea one evening at a pub, over a beer and some crisps. Calm, straightforward, soft-spoken, the kind of person you just listen to. He had changed his life completely, and now runs LocaMara, his small mountain farming business in Contrà Lorenzi, in Laghi—the smallest municipality in the Veneto region.

With LocaMara, Andrea transforms homegrown vegetables into simple, honest, and delicious products. His secret? A mix of traditional wisdom and a touch of innovation.
Just vegetables in a jar? Not quite.

Each jar is handmade with care and intention. These products speak of soil, seasons, and patience. They burst with color, personality, and a playful charm that makes them not just good, but genuinely desirable.

The approach: identity first, product second

When Andrea asked us to rethink his brand communication, we immediately understood it wasn’t about making things look pretty. It was about expressing who he is, why he grows the way he does, and what he believes in.
That’s why we designed a visual language where the raw ingredients appear alongside the final product, saying clearly: “Do you know what you’re eating? Take a look!”

With LocaMara, we reaffirmed a belief that’s central to our work: what matters isn’t the product, it’s the identity.
No filters, no pretense. Just a few simple things, done well, with honesty.

Laghi may be the smallest town in Veneto.
But small doesn’t mean insignificant.
Sometimes, the best things grow in the most unexpected places.

Do you know what “Loca Mara” means?
It’s actually a pretty funny story...

Call Andrea. He’ll tell you himself.

The gallery

FAQ Frequently asked questions

What is the Vegetables Are Photogenic project?

Vegetables Are Photogenic is a 2025 food product photography and visual identity project by Onymous Studios for LocaMara, an artisan mountain farm in Laghi, Veneto. The concept pairs each finished jar with its raw ingredients to communicate honesty and provenance.

Who is LocaMara?

LocaMara is a small mountain farming business run by Andrea in Contrà Lorenzi, Laghi, the smallest municipality in the Veneto region — producing handmade preserves and fermented vegetables such as giardiniera, kimchi and sauerkraut.

What kind of photography did Onymous Studios produce?

Onymous Studios produced food and product photography and a visual identity system, styling raw ingredients alongside the packaged product to make the brand recognizable and desirable.

Can Onymous Studios shoot photography for my product or food brand?

Yes. Onymous Studios offers product and food photography and visual identity for brands internationally. You can get in touch at studios@onymous.it.

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