To Fly Over

There are clients you work for. And then there are clients you work with.

Zanin 1895 is the second kind. A relationship built over years, over dinners, over ideas pitched at the wrong hour and refined at the right one. The kind of trust that lets you walk into a brief and say: let's do something we've never done before. And have them say yes.

FlyOver was born from exactly that space: the space that only opens up when two parties stop negotiating and start thinking together.

Zanin 1895, a distillery founded in the Veneto in 1895, four generations deep, exporting to over 50 countries, is not a client we work for. It's an idea we live inside.

FlyOver didn't start with a meeting or a brief. It started with a shared restlessness: the feeling that everything we had built together, over years of work, trust and creative risk, deserved something new to inhabit. A product that could carry it all: market intelligence and genuine audacity, a vintage soul and a completely new way of thinking about what a bottle can mean.

The question was never "what do you need?" It was "what are we ready to do?"

Six Italian liqueurs. Six stories. One vision. Impossible to say where one of us ends and the other begins.

Fly with a touch of boldness. And always in odd formation.

The six stories: because a label is never just a label.

Elsa Buffa was the first female aviator of the Triveneto. Her name appears alongside the Caproni 133 planes that served both the Italian forces and the British Royal Naval Air Service in the First World War. A woman who flew when flying was still considered impossible, for women especially.

Lella Lombardi is the only woman in history to have ever scored points in a Formula 1 race. Paired with the Alfa Romeo GTA, her story is one of velocity, rebellion, and a quiet refusal to be told where to sit.

Omobono Tenni, "il Diavolo Nero", was the first Italian and first non-British rider to win the legendary Isle of Man Tourist Trophy. His partnership with Moto Guzzi didn't just win races. It redefined Italy's place in global motorsport.

Crespi & the Shamrock V: an Italian gunsmith, during the Second World War, hid a replica of the legendary racing yacht to protect it from destruction. A silent act of resistance. The Shamrock V has since been fully restored and certified for sustainability, a story of beauty stubbornly saved.

Vincenzo Lunardi, born in Lucca in 1759, was the first Italian aeronaut to fly in Great Britain. His flight over London on September 15th, 1784, triggered a wave of balloon mania across England. An Italian mind. A British crowd. A shared sense of wonder.

And then there is Aurora, dedicated not to a single person, but to all those who have ever looked up. Navigators who charted unknown seas. Poets who turned darkness into verse. Scientists who dared to ask: what if?

We created Aurora for the dreamers. We gave it a sky.

Behind the labels: a method, not a mood.

What made this project different, and what we're most proud of, wasn't just the aesthetic result. It was how we got there.

For FlyOver, Onymous deployed a design methodology that integrates tools and disciplines that rarely sit at the same table: artificial intelligence and automation for content generation, market simulation and visual prototyping; sociological research to decode the cultural signals that make certain stories resonate across generations and geographies; neuromarketing and neuroscience to ensure every visual choice activates emotional memory, because a label seen once should be impossible to forget; and aesthetic design research grounded in historical accuracy, so that each bottle felt like it had always existed, waiting to be found.

The result is a line that doesn't look designed. It looks remembered.

Heroes win together. Always.

Every figure in FlyOver flew, raced, sailed, or soared. But none of them did it alone. Elsa Buffa had her mechanics. Lella Lombardi had her team. Tenni had Moto Guzzi. Even Lunardi, adrift above London in a balloon, had the engineers who built the envelope and the crowd below who believed it was possible.

That's the idea at the heart of FlyOver. And it's the idea at the heart of how this project was made, between a distillery with 130 years of knowledge and a studio willing to go somewhere new. Collective intelligence, not individual brilliance. A result that neither of us could have reached alone.

That's the kind of work we love most.

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Something worth building is already taking shape in your mind.

We can feel it from here.

Contact us.